PROGRAM PROSPECTUS

PROGRAM SYNOPSIS: This program explores the big trends that affect how we think, do business and relate to the market. It is fun, fast paced and provocative. It includes issues of leadership, management, marketing and strategic alliances for chambers of commerce and business associations.

PROGRAM OUTCOMES:

1) Understand the impact of trends
2) Explore the contemporary realities of managing in a tight labor market
3) Identify options for your organization to pursue and succeed

PROGRAM ELEMENTS:

1) The basic presentation takes 2.5 hours, extended programs can focus on management, marketing or advertising applications
2) The presentation is effective with a range of participants, from association executive staff to business owners and senor management personnel
3) The workshop uses workbooks, discussions, and presentations
4) The workshop is designed to help develop a fresh look at what�s out there

PRESENTATION OUTLINE:

A. Your Internal Environment
B. Predictions
C. Power of Words
D. Issues in Change
E. Your External Environment

A. Economic Schizophrenia
B. New Economy
C. Management Considerations
D. 14 Indicators: What�s Here/What Might Be Next