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	PROGRAM OBJECTIVE: Before there was "Value-added" there was "Value." This program explores how associations can describe, measure and demonstrate"value" for members. The program can specialize on intangible, but powerful programming like Advocacy, or it can provide you with the tools to demonstrate the business impact of all your efforts.
	PROGRAM OUTCOMES:
		Understanding what is "valued" in associations and chambers of commerce How to recognize how we confuse "benefit" with activity How to make our value tangible and put it on the path to continuos improvement Recognize the differences in organizational cultures and how to evaluate
	PROGRAM ELEMENTS: 1) Program Elements:
		Organizational value, benefit and action inventory Group discussion and workbook Sample formats and practice in effective evaluation techniques
	2) Program Requirements:
		Minimum 3.5 hours
	OUTLINE: I. What is Value?
		A. Why Your not Valued B. Traps
	II. What You Can Do: Showing the Impact
		A. Organizational Structure B. Member Interests C. The Involved Member
	III. Before there was Value-added
		A. Value and Impact B. What you do C. Measurements D. Benchmarks E. Recognizing the Hidden Assets: Qualification
	IV. Real Life Applications
		A. How much is enough B. What else is there C. Communicating it to whom and how?